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Global Business
Event Destination- UIA (2025) - 3rd worldwide, 1st in Asia for international meetings hosted
- ICCA (2025) - 6th worldwide for international meetings hosted
- Global Traveler GT Tested Reader Survey Awards (2015-2025) - Best MICE City for 11 consecutive years; Hall of Fame
- The Trazees Awards (2022-2025) - Favorite Worldwide City for 4 consecutive years
- M&C Asia Stella Awards - Best Conference & Exhibition City (Asia) in 2022; Best Exhibition City (Asia) in 2024
- Global Traveler Leisure & Lifestyle Awards - Best Leisure Destination in Asia in 2023, 2025 and 2026
- TTG Travel Awards (2024-2025) - Best Local Tourism Organization
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Sustainable
MICE City- Supporting the growth of Seoul MICE industry with 340 Seoul MICE Alliance members
- Broadens local alliances with SMA members and other RTOs to create synergy in marketing activities
- Maintains global cooperation through ACA (Asian Convention Alliance) and HCA (Hybrid City Alliance)
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Grounded
MICE Infrastructure- Global Flight Network: 183 cities in 53 countries
- Unique Event Spaces: 58 unique venues in Seoul for business events
- Accommodations: 480 hotels (Approx. 62,000 Rooms) throughout Seoul
- *Data as of 2026
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Hybrid -
Tech City- Supports to hold online events on a virtual event platform, Virtual Seoul 2.0
- Provides realistic & experiential site inspection through 360 VR videos, Virtual Seoul Tour
- World-Class IT Infrastructure: The world’s first city to commercialize 5G, providing a seamless smart environment with high-speed public Wi-Fi across the city
- Awarded IDC Award for Digital Resilience
- Seoul Convention Bureau Website: Grand Prize in “Specialized Information” at Web Award Korea (2025)
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Diversity &
Inclusion City- Provides barrier-free travel support services with Seoul Danurim Tour
- Vegetarian Infrastructure: 948 vegetarian-friendly restaurants in Seoul, featuring the “Top 50 Seoul Vegetarian Restaurants”
- Wellness & Healing: 100 diverse wellness programs for meditation and relaxation
- Medical Excellence: 14 world-class general hospitals equipped with state-of-the-art medical facilities for medical tourism
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Convenient & Safe
City- No.1 City in the World for Solo Travel by TripAdvisor’s Traveler’s Choice Awards
- 90.5% of international tourists satisfied with tourism in Seoul
- Visit 170 tourist attractions in Seoul with the Discover Seoul Pass card and enjoy convenient travel using the T-money transportation card feature
Seoul, the capital of the Republic of Korea, is not only the political and economic center of the
country but also the heart of its culture and education. Situated in the western
center of the Korean peninsula, the city is blessed with natural beauty, including the magnificent Han River
that runs through it and the stunning mountains that surround it.
The scenery in Seoul is truly awe-inspiring and rivals that of any city in the world.
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Heart of Business
Seoul serves as the business center of Northeast Asia and is a hub for
both regional and international commerce, boasting a highly efficient finance
and distribution system, advanced digital and knowledge industries,
and excellent transportation infrastructure.
With its modern airports, high-speed rail, motorways, and port facilities,
Seoul offers unparalleled connectivity and access to global markets. -
Cosmopolitan City
Seoul is a city known for its rich cultural heritage, featuring five well-preserved
ancient palaces and five UNESCO-designated World Heritage Sites.
With its harmonious blend of tradition and modernity, Seoul offers a unique and
captivating experience for visitors from around the globe. -
Global City and Hallyu
Seoul has established itself as a prominent global city, recognized for its
remarkable strides in technology and engineering industries, state-of-the-art
infrastructure, and unparalleled connectivity. Moreover, Seoul has emerged
as a cultural nexus, evident from the Hallyu wave, which signifies the rising
worldwide recognition of Korean culture. From K-pop to the broader Hallyu
entertainment sector, Seoul’s cultural sway is expanding throughout Asia
and beyond, solidifying its status as a
city of immense significance in the modern world. -
Convenience
Seoul benefits from the presence of two international airports, namely Incheon
International Airport, which is situated just 30 miles away from the city,
and Gimpo International Airport, which is a mere 40-minute drive.
A cutting-edge 12-line subway network crisscrosses the entire city,
complete with signs, maps, and announcements in English, making it an easily
navigable mode of transportation for visitors. Additionally, the bus lane system
is in place to mitigate traffic congestion, and taxis equipped with free
interpretation services provide a convenient and cost-effective
means of traversing the city.
